You will quickly pick up a theme on my blog. My vocation and my avocation both center on human potential; for me the greatest impact I can make is with children from birth though age 7!
As parents and educators (and yes, as sellers of toys), we need to provide kids a variety of play experiences that empower them, and give them opportunities for trial and error, adventure and cooperation.
Children need unstructured playtime and I see less respect for the value of play than ever before.
We need to return play to kids
As I mention on my toy company’s site, Little Little Little Toy Company, I have a simple philosophy about what we sell. It boils down to this core belief about play:
Play is essential to the well being of all of us-big and little. Through play, we discover ourselves and learn about how the world works!
Our core beliefs about toys include viewing:
- toys as secondary to the child; the magic is in the child, not in the toy
- toys as open-ended playthings, the simpler the better!
- toys as tools, not mere acquisitions for a collection
- toys as investments over time, not as commodities to be quickly consumed and just as quickly discarded
- toys as a window for revealing a child’s creativity and uniqueness
I intend for this blog to be a forum for information from child advocates and child development specialists (as well as a soapbox for my own favorite rants)! Let’s return play to kids. Let’s honor unstructured playtime in the lives of the kids we love. You and I can make a difference, one child at a time.
We believe our toys and our values can impact little people in big ways. We think you’ll agree and hope to welcome you to a play experience with the Little Little Little Toy Company.
